Silver Line

The Silver Line is a free, confidential helpline for older people who feel isolated or lonely.

Here’s what some of the Silver Line’s beneficiaries say of the support they receive:
“The Silver Line saved my life, I was so depressed and miserable when I reached out.”
“I have the TV on at times, but you can't talk to it - it's nice to have a conversation with a real person.”

Yorkshire Building Society is the Silver Line’s longest standing corporate volunteering partner and thirty-seven of our colleagues are Silver Line ‘Friends’, who call an older person they have been matched with for a weekly chat. Colleagues are able to use some of their annual 31-hour volunteering allowance to take part in the programme and their feedback has been amazing:

Fiona Oates, HR Consultant, said: “The Silver Line makes such a difference to those who are lonely. After a year of weekly phone calls I’ve truly gained a friend. I know that John looks forward to our weekly phone calls as much as I do.”

Vicky Cooper, Customer Consultant at YBS Dartmouth branch, added: “I’m grateful for this as it’s a really positive experience for me and my Silver Line friend, Vera. I feel I’m making a difference to someone's life, which is amazing!”

The support provided by our Silver Line Friends has an impressive impact on the older people who receive weekly calls:

  • 77% felt less isolated and lonely
  • 63% felt more confidence and self-worth
  • 60% felt their overall wellbeing had increased
  • 84% said their Friend had a positive impact on their life in general

We’re aiming to help more older people fight isolation and loneliness by increasing the number of colleagues who are Silver Line Friends to 75 this year. To find out more about the Silver Line, please click here.

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