Charity choices makes big impact on communities

Society members’ small change has made a big difference with £157,000 donated to nearly 500 charities across the country.

The final Charity Choices campaign, run by the Yorkshire Building Society Charitable Foundation, saw 157 of the Society’s branches and agencies each select three local charities to take part in a public vote.

The number of votes received for each charity determined the amount of money each received: the one with the most votes received £500, second place £300 and £200 went to the charity in third place.

Charity Choices campaign makes big impact on local communities

Three charities selected by customers of Yorkshire Building Society’s Monmouth branch celebrate their donations.

Campaigns like this are only possible thanks to Society members who participate in the Small Change, Big Difference® scheme where members donate the pennies from the interest they receive on their accounts, just once a year, to the Charitable Foundation to help charities and good causes in their communities.

Bev Cox, Community Manager for the Charitable Foundation, said:

We had a brilliant response to the campaign from our members and the public, but of course the real winners here are the charities – all of whom do a fantastic job of providing invaluable support in our local communities. Without the support of those members who have signed up to the Small Change Big Difference® scheme there would not be any Charitable Foundation donations.
Even though their donations are never more than 99p, all those pennies really do add up to help provide vital support for smaller charities and good causes through campaigns like Charity Choices. “This was the final Charity Choices campaign and we are looking forward to announcing some new exciting plans from the Charitable Foundation in 2017.

In 2015, the Charitable Foundation paid 1,502 donations totalling £392,276 to good causes and charities throughout the UK.

For more information about the Small Change Big Difference® scheme and the Charitable Foundation visit

Charitable Foundation


REF: W10-16

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