Brew-tiful YBS breaks Guinness World Record in aid of Marie Curie
30 June 2015
Yorkshire Building Society colleagues and Marie Curie nurses have brewed up a new Guinness World Records title in aid of Marie Curie.
A total of 667 Society colleagues took part in the largest cream tea party in multiple venues.
The fundraising challenge was held on Thursday, 25 June, across the Society’s main office sites in Bradford, Leeds, Peterborough and Cheltenham to raise money for the Society’s Hour of Need campaign, which will enable Marie Curie Nurses to provide even more vital support for people living with a terminal illness and their families across the UK.
The attempt was started in Leeds by Frances Quinn, winner of the Great British Bake Off. The announcement of the new record comes on National Cream Tea Day (Friday 26 June).
Andy Caton, Executive Director at Yorkshire Building Society, said: “We do love a cream tea in Yorkshire, so we are extremely proud to have set a new Guinness World Records title for such an amazing cause in Marie Curie. Through our Hour of Need campaign we are having a real impact in providing more nursing hours for terminally ill people and their families.
“We have raised £300,000 in our first year of the campaign through our colleagues and customers making a massive contribution, and I am sure they will continue to help us reach our half a million pound fundraising target by the end of 2016.”
Frances Quinn said: “As someone who knows a thing or two about scones it was an honour to be asked to start off the attempt to set a new Guinness World Record for the largest cream tea party in aid of Marie Curie. It’s great to be involved in this exciting new fundraising challenge by Yorkshire Building Society, and the money raised is really important as it means Marie Curie nurses can provide support to even more people in their hour of need.”
The event was backed by the Cream Tea Society and jam-maker Tiptree and Cornish clotted cream manufacturer Rodda’s, who generously agreed to provide the portions of strawberry jam and clotted cream for the attempt.
A cream tea party consists of tea being taken with a combination of scones, clotted cream, and jam.
Every £20 raised in Yorkshire Building Society’s Hour of Need campaign will fund one hour of care. The Society is aiming to raise £500,000 by December 2016, which equates to funding an hour of care by a Marie Curie Nurse for every hour of the campaign.
If you would like to make a donation to the campaign please visit www.justgiving.com/hourofneed