Society's new website
Yorkshire Building Society has launched a fully responsive website.
The UK's second largest building society has unveiled a new multi-platform site, which is capable of adapting fully to desktop computers, mobile phones and tablet devices. It has been launched to improve accessibility and experience for the Society's 3.5million customers.
Through really focusing on the content offered to users, the Yorkshire has reshaped its website around what is really important to them. Opening up our full range of products and services to mobile is a massive step forward for the Society, and our continuing aim is to provide customers with a great user experience regardless of the device they're using to view our website.
The new website offers simpler navigation, improved journeys through the site, a refreshed look and feel, enhanced branch finder facilities, video content and a range of localised content to deliver relevant information to our users.
Jon Taylor, Senior E-Commerce Manager at Yorkshire Building Society said:
We're really excited to have been able to incorporate cutting-edge technology as part of our website refresh.
We know our members increasingly want information at the touch of a button, and often on-the-go, so as part of our commitment to making things easy and simple, it was important that we invested in such technology.
More and more customers are using tablet devices or mobile phones to visit our website so it is necessary that our site responds however it is being viewed.
The new site, www.ybs.co.uk, continues to feature a secure web chat facility for members and new customers to talk online about the Yorkshire's award-winning products and services.