Four couples and a dog have become the faces of Yorkshire Building Society in a new campaign highlighting the mutual and how it helps its members make real life moments happen.

Yorkshire Building Society members from Bradford, Leicester, Haworth and York are appearing in campaign ads in branch, press and online, sharing their stories on the importance of saving and how it is helping them to achieve their financial goals and dreams.

Jamie Cooper, Gary Swallow and their seven-year old pet dog Charlie from Haworth are featuring in the campaign.

Gary and Jamie have been members of the Society for more than 20 years and are currently saving in an account for Charlie in case he needs any vet appointments and Gary and Jamie also have a savings account for holidays.

Gary said:

At our branch of the Yorkshire Building Society, they’ve always been helpful and willing to give guidance, not pressure you into doing anything you don’t want to do. They’re a breath of fresh air compared to other places. They know that we’re savers and we want to get the best interest. Charlie likes to save as well.

They’re just like friends. One of the ladies who worked there used to live up the road from us. There was that personal contact with the Yorkshire Building Society which has been good. Even through the pandemic staff have been great. They’ve kept us on board with all the information we’ve needed.

Charlie is the star of the show though. He’s a Yorkshire dog when you talk about money. People think Yorkshire people keep it under the mattress, but we keep it at the Yorkshire Building Society – it’s more comfortable and safer.

As a member, the thing that’s impressed me is for existing members, they’re giving products with a little bit better interest. Rather than me inquiring about it, they draw it to my attention when I go in, which is helpful. I find the branch staff extremely helpful and they come forward with suggestions I can take up.

As a mutual organisation, Yorkshire Building Society is owned by its members and not shareholders, meaning it can reinvest profits to deliver benefits to its communities, members and colleagues and deliver its social purpose to provide real help with real life.

Mark Brayton, director of marketing and digital channels for Yorkshire Building Society, said:

As a mutual organisation, our members are our priority. For us, it’s about helping them to achieve their personal goals, whether that’s buying their first home, passing on good savings habits to their children, getting married or saving for life’s unexpected emergencies.

“Our goal is helping real life happen for our members – and that’s why we made them the stars of this campaign. We hope you love hearing Jamie, Gary and Charlie’s story as much as we did.

Yorkshire Building Society launched a new member loyalty programme in January 2021 that is on course to pass back an estimated £40m in extra interest to more than 1.7m existing members on selected savings accounts this year.

For information on membership and Yorkshire Building Society please visit

All information correct at time of publication.