Age UK

Our new charity partner -
Age UK

We’re proud to be partnering with Age UK for the next two years.

Together, we’re aiming to raise £1 million to launch the Building Better Lives programme, strengthening the financial resilience of thousands of older people before they reach crisis point.

How to donate

We are so pleased to announce that our new charity partner is Age UK.

Now is the time to act – 1.9 million older people are living in poverty. Together, we can help Age UK be there for older people when they need it most. Your support will help to strengthen the financial resilience of thousands of older people so they confidently face times of crisis without worry for the future.

With the support from us at YBS, Age UK will be able to create the Building Better Lives project. This will help around 5,000 older people to become more financially resilient in later life whilst helping to address and overcome issues such as fuel poverty, unsuitable housing and the financial shocks that later life can bring.

Building Better Lives

Building Better Lives will focus on providing one to one support with life events such as the loss of a partner, a care diagnosis or having to move to a new house, all of which can cause a huge amount of upheaval to an older person’s life, resulting in significant changes to their financial situation. Providing holistic advice and support around these life events will equip them to be better prepared to cope financially when these life shocks and financial challenges occur.

We hope to raise £1million

Over the two year partnership, we aim to raise £1million that will enable Age UK to directly help older people to become more financially resilient though one to one support and workshops, and vital information, which will support people through some of the most challenging times in their lives.

You can join in our fundraising efforts in branch or online throughout the year. It’s fantastic to have your support as YBS and Age UK work towards Building Better Lives.

  • £25 could offer a one-to-one support session for older people in times of crisis
  • £50 could help Age UK to deliver 2, one to one advice sessions for older people who have nowhere else to turn to.
  • £100 could help Age UK to provide long term, one to one support to an older person, helping to improve their financial resilience before they reach crisis point


Age UK

The Age UK Advice Line is a lifeline, it really is. They help everybody. No matter who they are, what they are, how much they’ve got, how much they haven’t got… none of that comes into it. When you live on your own, you tend to start thinking quite negative thoughts. You think things like “how is this going to work?”, “I wished I wasn’t here” and things like that. There’s nothing better than a friend, and to me, that’s what Age UK is, a friend. And it’s not just one friend, it’s dozens of them.

- Marie, Advice Line caller

Age UK video

Video announcing our partnership with Age UK

Related articles