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Society launches Socktober Appeal to keep homeless warm this winter

2 October 2017

The Society is launching its month-long Socktober appeal throughout October as part of its charity partnership with End Youth Homelessness (EYH) and to raise awareness of World Homelessness Day on Tuesday 10 October.

Donations of new pairs of socks, plus other items such as woolly hats, gloves, scarves and toiletries can be made at the Society’s branches and agencies around the UK.

There are an estimated 83,000 young people in the UK that are homeless.

Tanya Jackson, Head of Corporate Affairs at Yorkshire Building Society, said:

It’s shocking that so many people have nowhere safe to call their home. As the weather turns colder we want to do what we can to help keep them warm and that’s why we’re launching our Socktober appeal.

A lot of us may take having a clean pair of warm socks to wear for granted but for a homeless person without a proper roof over their heads it’s the last thing on their mind. As well as socks you can also donate hats, scarves, gloves and small sets of toiletries to our appeal – and every single item will go to a homeless person.

We’re really proud of our partnership with End Youth Homelessness and providing help for young people in need.

EYH is a national movement to end homelessness among 16-25 year-olds in the UK.

The Society is also raising money for EYH by running a raffle to give people the chance to win John Lewis vouchers worth £1,000, £500 and £250. The raffle launches on World Homelessness Day on Tuesday 10 October.

Through the course of the Society’s three-year partnership with EYH it aims to raise £750,000 to support over 700 homeless young people into their own rented homes.

The money raised is funding a bespoke Rent Deposit Scheme, home essentials grants and practical help for homeless young people across the UK.

Yorkshire Building Society’s charity partnership with End Youth Homelessness supports its corporate responsibility strategy, Society Matters, and its ambition to make a lasting positive impact on society.

To find out more about the Society Matters strategy, please visit www.ybs.co.uk/societymatters .

ENDS

W16-17

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