Spooked homebuyers – did the haunting of hill house scare off potential homeowners?
Homes called Hill House in the UK have seen a 37% drop in sales in the two years since the hit Netflix show aired
It seems the thought of living in a home named after a fictional haunted house, is having a real chilling effect on house sales.
As Halloween approaches, new research by Yorkshire Building Society shows that sales of properties that are named Hill House have seen a 37% drop in the two years since ‘The Haunting of Hill House’ was on Netflix.
The Society compared the 528 property transactions for houses named Hill House in the two years prior to the series airing, with the 334 transactions that took place in the two years following.*
Although it seems that the name is spooking some buyers, it could be frightfully good news for those looking to grab a reduced price property if these homes are struggling to sell on the market.
Benjamin Merritt, Senior Manager - Mortgages at Yorkshire Building Society, said:
It seems that house sales are possibly being affected by scary films. Whilst this can be a horror story in itself for sellers, for those people not bothered by spooky house names, it could be the perfect opportunity to buy a home in an area which may previously have been out of reach.